Magic Nutrition/Apteka Naturel Lifestyle Blog

The Start of Magic Nutrition

by Alan Mackinder

While attending a physical therapy secession Bob Carl was recommended to take a variety of supplements to maximize the recovery after knee surgery. The supplements were designed to help build muscle and speed up the metabolism. The purpose was to lose fat and gain muscle to help rebuild damaged muscle and prevent future injuries through weight loss. Bob’s dissatisfaction with the supplements offered were that they all contained artificial colors, artificial flavors and were generally sweetened with aspartame. Plus all the products used dairy proteins, which have a small window of effectiveness. Bob had a much better plan and brought me his “Magic Powder”. We hit it off and we knew that this was something great. Our general vision for the products were in line and Bob had something else up his sleeve to bring to the table... It got even better!

Bob fed me as much information as he could and I taught Bob my marketing strategies for rolling out the product. We worked great as a team researching and putting the pieces together and then we discovered something amazing... MagicMind™ Focus Enhancer and our Yip•pea!™ Vegan Protein Shakes worked great together. We created a complete nutritional diet that helps balance stress and improve nutrition. This allows the brain and the body to work together by helping reduce stress and provide better nutrients going to the brain to help provide physical and mental energy using natural products. 

We hope to bring strength to our customers by promoting individuality and self awareness around health, fitness, personal relationships and education while listening to some amazing music to stay motivated and inspired.

Make Life Magical!

Alan Mackinder 

Magic Nutrition & Apteka Naturel Support the Earth, Our Veterans and Their Families

by Neil Evans

IMHO, it is our responsibility to help those who serve our country and allow us to live in a free society. Are we perfect, of course not, but me, I love America, and I hope you do too. 

The companies and staff of both Apteka Naturel and Magic Nutrition are big into supporting charitable organizations, especially when it comes to our vets...they have given so much. We are also big on preserving the environment and support environmental preservation initiatives. That's why we fulfill our products from the "greenest" fulfillment center in the U.S.

Give some thought to freedom and to planet earth - both irreplaceable! Support your favorite charity...I believe that; what goes around comes around!

Our faves are Folds of Honor, Wounded Warrior Project, Hero's Voices and Greenfinity...what are yours? Got a great charity, let us know.

Have a great day!

Nutritional drink brings Magic into focus


ERLANGER – Alan Mackinder and Bob Carl realize that finding complete balanced nutrition can be tricky, but they found the answer is Magic.
They started Magic Nutrition in 2011, combining Mackinder's marketing skills and Carl's family business, Dixie Dew Products, which has manufactured a variety of food-related products since the 1930s.
MagicMind, a 2-ounce nutritional drink, is available on the Magic Nutrition website,, but soon will hit store shelves.
Mackinder, the company's president, said the product features a proprietary standardized extract of sceletium, which was used as early as the 16th century and published studies show use of the extract produce reports of improved mood, anxiety, energy and focus.
"We're talking about a complete nutritional program for the mind and body," said Carl. "Diet and nutrition programs ignore the mind-body connection. They only talk about calories, but if your mind can control urges and fears, you're better off because your body knows how to function."
MagicMind's nutritional information shows it includes 1 gram of sugar, zero fat and cholesterol, 5 milligrams of sodium and two grams of carbohydrates, along with 25 percent of the recommended daily allowance of vitamins A, B, B6, B12, C, D and E, biotin, copper, folate, iodine, niacin, pantothenic acid and zinc.
Make Life Magical!